Tips to brand your website
宣传网站的建议

· Include🔯 your logo in all pages. Position it 🧜at the top left or each page.

确保每张网页的左上方出现logo。

· Complement yoꦡur logo with a tagline or catchy sentence that summarizes your business purpose. For example "Always low prices" is the tagline for Wal-Mart.

logo旁边出现标语或者是介绍企业特点的语言，比如说，“天天平价”是沃尔玛的标语。

· Create a ꦉfavicon. A favicon is that small graphic that appears next to the URL in the addre🐻ss bar.

创建favicon。Favicon就是出现在地址栏URL旁边的图形。

· Have a consistent look and feel in all your pa🌠ges. Use a color scheme and layout🍨 that are clearly recognized across your site.

所有网页外观设计要一致。网站的颜色、布局要一致。

· Have an About Us section, that includes all relevant information about🦋 you and yo๊ur business.

网站设置“联系我们”板块，包含所有关于你与公司的相关信息。

· Includ𒈔e a copyright sဣtatement at the bottom of each page.

网页底部包含版权信息。

Tips on website navigation

网站导航系统

· Design your pages to ꦫload in less than 10 seconds (50Kb maximum size, including pictures).

网页下载时间控制在10秒之内（50kb，包括图片）。

· Gro🙈up your navigational options in relevant categories.

相关的导航内容放在一起。

· Use common names for your menu options: Home, About Us, Contact Us, Help, Products. Avoid "clever" or "💧trendy" alternatives.

菜单栏选项使用常用的名称：主页，关于我们，联系我们，帮助，产品，避免出现时尚、流行的选项。

· If your site uses Flash, provide also an HTML version for users who prefer a less fancy,🃏 fa🌊ster site.

如果网站利用Flash，确保出现HTML版本，有些用户不喜欢眩目的网站。

· Provide simple text navigation links at the bott𒅌om of long pages, so users don't need to scroll back up.

网页底部出现简单的文本链接，这样用户就不必退回网页顶部。

· Link your logo to your homepage, except in the homepage itsel🗹f. Put a link to your homepage on all your internal 👍pages.

logo与主页进行链接（除去主页logo之外），另外所有二级页面要与主页进行链接。

· Display a "breadcrumb trail"; 🎐it is basically the path from the homepage to the page where you are. A breadcrumb trail looks like this: Home > Secti꧂on > Sub-Section > Page, and it greatly facilitates navigation.

展示网站浏览路线，就是指从主页进入各级页面的路径，比如说，♍主页 > 主菜单>次级菜单 > 二级ꦦ页面。这样用户可以方便地操作网站。

· If your site is too big, provide Search capabilities. Include a s𒊎earch box in the upper right corner of your homepage, and a link to a Search page from your interior pages. Freefind ( ) offers you aꦑ free and powerful search engine for your site.

如果网站内容太多，你可以提供站内搜索。网站主页的右上方🔜可以设计搜索框，或者提供搜索页面，以及内部页面与搜索页面的链接。网站需要具备功能强大、免费的搜索引擎。

· Set your search b༺ox to search your site, not to search the weꦿb.

搜索框用来搜索网站内容，而不是所有网络内容。

· Create a custom erro🐬r page that displays a simple site map with links to the main sections of your site. That way, you will not lose visitors that have followed a bad link to your site or who have misspelled your URL.

创建常用的错误页面，页面中呈现站点地图，以及与网站෴主要内容的链接。这样，网站就不会流🦩失链接无效或者URL输入错误的访问者。

Tips on Layout and Content Presentation
布局与内容的设计技巧

· Save the top of your page for your most important content. Remember: good content must 🏅flow to the top.

网页顶部的内容应该是最重要的内容，请记住：好内容必须放置在顶部。

· Lay out your page with tables, and set the width in percentage terms instead of a fixed number of pixels. That way, your page will ꦬalways fit the scre😼en, without the need to scroll horizontally.

网页可以用表格布局，表格宽度用🐻百分比设定，避免利用固定像素数字。这样网页会永远与显示屏相适应，♈不会出现水平滚动条。

· Optimize your page to be viewed best 🐲at 800x600 (the most popular resolution at the time of this writing).

优化网页，确保在800x600（最常用）分辨率状态下，网页呈现最佳状态。

· Use high contrast for the body of your page: black text on white backgr꧑ound,꧒ or white text on black background work best.

网页文本内容颜色对比要明显：黑色文本搭配白色背景，或者白色文本搭配黑色背景。

· Don't use too ꦜmany different fonts in one page. Also, avoid using small serif fonts (like Times Roman): they are difficult to read from a computer screen. Verdana is the most web-friendly font, since it is wide, clean and easy to read.

网页避免出现太多字体，同时避免使用小字号的serif字体（例如Times Roman），这样的字体出现在电脑显示屏中ꦛ，不便于阅读。Ver🉐dana是一种最适合网站的字体，因为它宽度大、整洁、易于阅读。

· Avoid long blocks of text. Use tools that facilitate scanability, like ꦑbullets, subtitles, highlighted keywords, hyperlinks, etc.

避免出现大段文字。利用有助于用户浏览网站的工具，比如，点式列表、副标题、关键词以及超链接等等。

· Avoid amateurish features like: numeric page counters, who𒐪lesale use of exclamation points, all caps, center justified blocks of text, excessive animated gifs, busy backgrounds, etc.

网站避免出现以下特征：✃数字计数器、大量感叹词、全部大写字母、全部文本内容居中、大量动画🐷图片、复杂的背景等等。

· Don't use pop-up windows. They distract your visitors and are immediately dismissed as 🏅ads.

避免使用弹出框。弹出框类似于广告，会分散访问者的注意力。

· Test your site so that it looks good in differ🥀ent browsers anꦉd resolutions.

在不同的浏览器以及分辨率状态下，测试网站。

Tips on Writing for the Web
网站文本内容设计方法

· Write in layman's terms so that everybody can understand 𝄹your content, unless you're running a technical site for technical people.

避免出现专业术语，保证所有浏览着理解网站内容，除非网站是为技术人员提供专业技术服务的网站。

· Reading from a screen is painful: use 50% less words than you would us♐e on print.

阅读电脑显示器中的文字确实有一定难度，所以网站文字要少于印刷品文字的50%。

· I�♛�f a page is too long, break it into several pages and link to them.

如果网页太长，就需要把它拆成几张网页，并且与这些网页进行链接。

· Don't use font sizes smaller than 10pt. for the body of your page. Sไpecify your fonts in percentage terms instead of pixels, to let users set their🐭 own size preferences using their browser's text view options.

网页文本字♚号不小于10pt。利用百分比指定网站字体，而避免利用像素，这样用户可以根据自己的喜好，利用浏览器文本选项，确定字号。

· Use a spell checker. S💫pelling mistakes are embarrassing and hurt credibility.

利用拼写检查程序。网站避免出现尴尬的拼写错误，这样会降低网站信誉度。

Tips to Know Your Customers
了解网站消费者的方法

· Ask for feedback: include a feedback form in your Contact Us 🐻page.

征求反馈信息：“联系我们”的网页中出现反馈表格。

· Publish an ezine and include a subscription form in ♏your homepage. Give your customers valuable information and encourage them to contact you.

出版电子杂志，网站主页出现订阅方式。为用户提供有价值信息，鼓励他们与你联系。

· Include polls and ෴other tools to gather market intelligence.

利用投票系统以及其它工具收集营销资料。

Tips on Linking
链接方法

· Make your links descriptive. Th꧃ey should indicate what the user will be linking to, a🃏s opposed to just saying "click here".

链接应该是描述性的，应该说明用户链接的地址，而不要仅仅出现“点击这儿”。

· Don't underline anything that is not a link.

非链接内容，不能出现下划线。

· Underline your links and use a consistent color f🗹or them acꦡross your site (preferably blue).

网站链接内容应该出现下划线，并且网站所有链接内容的下划线颜色应该相同。

· Use a different color for visited links, so that your visitors know where they've been (preferably purple or a more subdue♈d tone of ♓the unvisited links color).

已访问的链接颜色应该不同，这样访问者可以了解已经浏览过哪𝓰些内容（未访问的链接最好使用紫色或者其它比较柔和的ಞ颜色），

· When linking to a non-HTML file, such as Excel, Word or Acrobat, make it evident, by൩ including a small icon next to the link.

当与Excel、Word、Acroba🤡t等非HTML文件链接时，可以在链接附近增加一个小图标𓄧，这样更明显。

· Don't link to "under construction" pages.

避免出现与“在建中”网页的链接。

· Make sure that your links work and that you don't have broken links. There are free online tools that🐈 can help you with this.

确保链接的有效性，避免出现无效链接，这时你可以利用网上的免费工具。

· If you use graphic links, don't forget to use 𒊎the ALT attribute. The ALT attribute should d❀escribe what are you linking to.

运用图片链接时，使用ALT标签。ALT标签应该说明你所链接的内容。

Tips on how to use graphics
利用图片的方法

· Optiไmize your graphics. Use only .gif and .jpg formats. Make your image files as small as possible🍃 while maintaining acceptable quality. Use a free online graphics optimization tool.

优化图片。图片最好只利用.gif与.jpg格式，在保证图片质量前💞提下，尽量压缩文本。你可以使用💮网上提供的免费图片优化工具。

· Use thumbnails (miniature versions of a picture)ꦉ and make them clickable to the actual size picture.

使用图片的缩小版本，并且使用户可以与它们的原版本链接。

· Avoid graphics that⭕ look like ads. People ignore t🅘hem.

避免出现与广告外形相似的图片，网站访问者会忽视这些图片。

· Use the ALT attribute on pictures, even the image is not a link. It helps users with disabilities and p🔯eople who have turned off graphics.

利用图片的ALT属性，即使图片不可以链接。这样有助于不喜欢图片的用户浏览网站。

Tips to optimize your site for the search engines:
网站的搜索引擎优化

· Create short, descript𝓡ive page titles, to entice search engine users to click on your links.

创建简短、描述性的网页标题，促使搜索引擎用户点击网站链接。

· Create a site map containing all your p🥃ages, and link to it directly from your homepage. Search engine robots will follow the link to your site map and w🍃ill most likely add all your pages to the index.

创建包含所有网页的站点地图，并且与主页直接进行链🐻接。搜索引擎机器人会根据链接浏览站点地图，把所有网页添加到索引中。

· Decide what the two or three main keywords are for each page (the words 🌺you believe search engine users will type to find your page) and repeat them often in your page t🥂itle, description meta tag and page body.

确定每张网页的2-3个关键词（你认为用户会键入搜索引擎，寻找网页的词语），并且确保关键词经常出现在网页标题、叙述meta标🔯签以及网页文字内容中。

· Create a Links page and call it Resources. In it, place links to those sit꧅es that have agreed to place a reciprocal link to your page. The more inbound links you have from quality sites with a topic related to your site, the better your site will rank with the search engines.

创建链接页面。在链接页面中，与同意与本网站链接的其它网站进行链接。如果信誉度高的网站꧃与本网站链接内容越多，那么本♛网站在搜索引擎中的排名就会越高

· Use more text than graphics, and minimize the use of Flash and JavaScript. Seꦬarch engines heavily favor text and will crawl and index your site faster.

网站多使用文字内容，尽量减少使用图片、Flash、JavaScript。搜索引擎更喜欢文字内容，可以更快对网站做♔索引。