🔯B🍒anner ads and photographs attract more attention than artwork.

横幅与照片更能吸引用户注意力。

Oddly, the stuꦑdy also showed that although only 22% of site visitors glance at pictures, 45% check out banner ads for approximately one and one quarter second.

奇怪的是，尽管22%的网站访问者会浏览图片，但45%的用户只利用1秒或者1秒半的时间。

Other miscellaneous findings from the study:

研究得出的其它结论：

1. Sports readers read more content than any other type of reader. Males and females read sports in equal numbers, but 11% of males read ꧂heavily compared to 0% of the females.

1.体育新闻读者比其它读者阅读的内容要多。男性与女性体꧅育新闻读者数量大体相同，但11%的男性读者会深入阅读。

2. Thirty-year oꦆlds read more local 🔯content than twenty year olds or sixty year olds.

2.与二十几岁、六十几岁的读者相比， 三十几岁的读者会阅读更多本地新闻。

3. Females read more local content than males.

3.相对于男性读者，女性读者会越多更多本地新闻。

4. Twenty-year olds read more 🧸science and sports than other age groups.

4. 相比于其他年龄段的浏览者，二十几岁的浏览者会阅读更多的科学、体育信息。

5. When reading online, we read serially. That is, we jum♕p back and forth among sites, returning to the ones that interest us.

5.我们可以连续阅读网上的内容，也就是说我们可以不断转换网站，直到找到自己感兴趣的网站。

So what conclusions can we make from the♒ Stanford Poyntner Project?

那么我们从这项研究中可以得到什么结论呢？

First, we must consi🙈der that these researchers studied the online behavior of a small group of Americans who routinely access news web sites. More research is needed to determine whether the results will generalize to international readers, or t🍸o users of ecommerce web sites.

首先，我们必须想到这项研究仅仅是针对小部分经常浏览🐎网页的美国人。至于其它国家的访问者、电子商务网站访问者会不会这样，♛还有待研究。

Critics of the research argue that the results are less significant when applied to people who are accessing the web with high bandwidth connections. However, although high bandwidth is making gains in North America, many people, bothꦡ in North America and in other parts of the globe, are using dialup connections or are accessing the webꦫ with wireless devises.

这🐟项研究的批评者认为，研究结果对于利用高速宽带上网的用户来说，意义很小。然而，尽管现在很多宽带用户，但全世界仍然有很多利用电话拨号或者利用无线装置上网的用户。

That being said, the following conclusions seem♑ log♍ical:

也就是说，下面的结论看上去合乎逻辑：

- Text is important. It's words that hold the attention. Give visitors th𓂃🦂e information they need, and present it well.

文本很重要，是吸引用户的内容。合理设计文本信息，便于访问者浏览。

-🐲 Use eye-catching headlines and sub-h✅eadlines. Remember, over 90% of your visitors glance here first.

运用醒目的标题与副标题。请记住：90%多的访问者只是匆匆浏览网站内容。

- Although few click on the banner ads, the one-second glance will gen🥀erate an imprඣession that can help with branding.

尽管网站用户很少点击横幅广告，但一秒钟的注视，绝对可以产生一种印象。

- One second doesn't allow time for visitors to view rotating animations in banner ads. It's better to put the full message, including your logo, in each frame of the animat🅰ion.

一秒钟的时间不允许访问者浏览横幅广告中🤡的动画内容，所以你最好把全部信息（包括logo）放入动画框ও架中。

- Pictures are still important, but use sparingly. Pictuꦗres and animations that distract the viewer from reading the text are counter-productive.

图片虽然也很重要，但需要节约使用。分散浏览者注意力的图片以及动画图像会产生相反的作用。